BRANDIN’ Starts from within | GOODRX
I love making stuff. But making stuff so other people can make their own stuff? That might be even better. At GoodRx, I created the guidelines, frameworks, and internal language that made it possible for our teams to do their big ones.
BRAND BLUEPRINT
To turn our decades-old startup into a relevant brand, we had to rethink just about everything. Our cross-functional team worked with 21st Century Brand to create a new purpose, ambition, archetype, and more. See a few selections from a long, yet-still-alive, document.
GOODRX CULTURAL PRINCIPLES
A strong company culture is a competitive advantage—and ours needed some work. The leadership team had surveys, research, and vision of where we wanted to go. I came in with the words so that gave our principles meaning and motivation through all-hands meetings, performance reviews, slack posts, team workshops, and just about everywhere else.
THE SAVINGS WRANGLER | BRAND INTEGRATION GUIDE
After we launched our new creative platform, it was time to ever-so-tastefully integrate it into the rest of our brand experience. We created a sticky concept centered around The Wild West, The Middle West, and The Mild West—with guidance that dialed The Savings Wrangler up and down depending on our goals. See the full guide.
ORGANIC SOCIAL
One of the first places our reinvigorated plans showed up was in organic social. We pumped up our organic social production, stopped millions of thumbs, and gained thousands of followers. It just took some channel frameworks, design templates, and a voice that allowed us to stay true while flexing across platforms and topics.
