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Kyle Parr | Writer / ACD

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GOODRX | THE SAVINGS WRANGLER GUIDELINES

We needed to move our ad campaign through the entire funnel without compromising it or our core brand. By giving our teams 3 distinct levels of integration, we created clarity across the company, sped up our process with stakeholders, and forged a new frontier with our design systems.

View fullsize 01 Why This Matters.png
View fullsize 01 Brand Archetype.png
View fullsize 01 Brand Archetype-1.png
View fullsize 01 Value Prop.png
View fullsize 02 GoodRx Brand System.png
View fullsize 02 TSW Campaign Design System.png
View fullsize 03 The Wild West Title Page.png
View fullsize 03 The Wild West Overview.png
View fullsize 03 The Wild West Mood Board.png
View fullsize 03 The Wild West Work Samples.png
View fullsize 03 The Wild West Messaging.png
View fullsize 03 The Wild West Imagery.png
View fullsize 03 The Middle West Title Page.png
View fullsize 03 The Middle West Overview.png
View fullsize 03 The Middle West Mood board.png
View fullsize 03 The Middle West Work Samples.png
View fullsize 03 The Middle West Messaging.png
View fullsize 03 The Middle West Imagery.png
View fullsize 03 The Mild West Title Page.png
View fullsize 03 The Mild West Overview.png
View fullsize 03 The Mild West Mood board.png
View fullsize 03 The Mild West Work Samples.png
View fullsize 03 The Mild West Messaging.png
View fullsize 03 The Mild West Imagery.png
View fullsize 01 Considerations.png
View fullsize 01 Considerations-1.png
View fullsize 01 Considerations-2.png
View fullsize 01 Considerations-3.png