BRANDIN’ | GOODRX
GoodRx needed to change from a useful tool to an actual brand. We got to work with a refocused strategy, new cultural principles, a new awareness campaign, and all the guidelines and frameworks that made it possible for teams to do their big ones. Go ahead and click on those images if you’d like to actually read them.
BRAND BLUEPRINT
To turn our decades-old startup into a relevant player in people’s healthcare, we had to rethink just about everything. Our cross-functional team worked with 21st Century Brand to create a new purpose, ambition, archetype, and more. See a few selections from a long, yet-still-alive, document.
GOODRX CULTURAL PRINCIPLES
A strong company culture is a competitive advantage—and ours needed some work. The leadership team had surveys, research, and vision of where we wanted to go. I came with words that gave our principles meaning and motivation through all-hands meetings, performance reviews, slack posts, team workshops, and just about everywhere else.
Brand Campaign | The savings wrangler
These days, people hit an entire wild west of hassles when they try to get prescriptions. We drafted a few heroes to help: The Savings Wrangler and Dusty Pete.
BRAND INTEGRATION GUIDE
After we launched our new creative platform, it was time to ever-so-tastefully integrate it into the rest of our brand experience. We created internal language that stuck: The Wild West, The Middle West, and The Mild West—with guidance that dialed The Savings Wrangler up and down depending on our goals. See the full guide.
ORGANIC SOCIAL
One of the first places our reinvigorated plans showed up was in organic social. We pumped up our production, stopped millions of thumbs, and gained thousands of followers. It just took some channel frameworks, design templates, and a voice that allowed us to stay true while flexing across platforms and topics. Guess which pet is mine.
