GIVING Artists A Megaphone | Redbubble

Redbubble had thousands of designs from independent artists—but the brand was mostly talking about t-shirts and mugs. Leading the writing team, I helped shift the focus to what made the platform truly unique: artists, creativity, and self-expression. With new frameworks and guidelines, our campaigns started celebrating art while visuals carried the merch.

TESTING THE MESSAGE

I built and implemented the company’s first creative message test, and proved that talking about artists and expression got us way more growth than just saying we had cool t-shirts.

SCALING THE STORY

We brought our winning frameworks to everything from awareness campaigns to TikTok to email.

MORE THAN MORE SALES

Sales grew. Artists earned more. And our testing proved that self-expression outperformed simple sales copy. The creative team turned into a go-to partner inside the company—and a magnet for outside talent.