PLAYSTATION VUE | ROBOT CHICKEN YOURSELF
We wanted to show fans that PlayStation Vue is as obsessed with TV as they are. So we invited fans into one of their favorite shows at game conventions. Literally.
Fans waiting in line could check out the actual props from the show, including the only Robot Chicken in existence.
Once inside, they could create a custom 4-6 second stop motion video that put them alongside their favorite characters from the show.
We delivered the videos via email and prompted fans to sign up for their free trial of PS Vue.