A NEW BRAND ERA | GOODRX

GoodRx had been a useful tool for a long time. But it was never the kind of brand people talked about. As prescriptions became harder for people to access, we had to change that. We shifted our strategy, assembled an unstoppable team, made a bunch of fun stuff, and brought GoodRx into an entirely new era.

BROADCAST TV: WRANGLING PRESCRIPTION HASSLES

These days, people hit an entire wild west of hassles when they try to get prescriptions. So we created a few heroes to help: The Savings Wrangler and Dusty Pete.

DIGITAL: SAVE TIME AND MONEY ON PRESCRIPTIONS

We pushed the personality of our copy across thousands of assets, while remaining true to our core benefits.