A NEW BRAND ERA | GOODRX

GoodRx had been a useful tool for a long time. But it was never the kind of brand people talked about. As prescriptions became harder for people to access, it was time to change that once and for all. So we shifted our brand strategy, assembled an unstoppable team, and brought GoodRx into an entirely new era.

TAMING THE WILD WEST OF PRESCRIPTION HASSLES

These days, people hit an entire wild west of hassles when they try to get prescriptions. We drafted a few heroes to help: The Savings Wrangler and Dusty Pete.

IT’S DUSTY PETE!

This prairie dog came to me in a fever dream and said “Kyle, I want to sing the hits.” So we made him some mini music videos.

SAVE TIME AND MONEY ON PRESCRIPTIONS

We pushed our new personality in across thousands of assets, while remaining true to our core benefits.