DREAMFORCE

The world’s biggest tech conference brings 40,000+ people to downtown San Francisco every year. I pitched in with everything from installations to demo content, keynote talks, game show questions, celebrity suggestions, launch videos, on-site creative direction, and sandwich delivery.

We showed off Salesforce’s best products for automation and AI with areas that brought a bit of magic Dreamforce’s national parks theme

Salesforce Flow + Wordle = a game show that became an attraction all week. Everyone interested in automation wanted to get to the top of that leaderboard.

We made the big shiny things, but also collaborated for months with product marketers, fine-tuning keynotes and demos to be impactful and on-brand.