A DIFFERENT SNACK | CALIFORNIA ALMONDS

People knew almonds were healthy. They also thought they were boring. So we showed up at snack time to stand out—and shake off almonds’ bland reputation.

NFL.COM

We kicked off fantasy football season on NFL.com with Fantasy Football Tips from Fantasy Characters.

SHARK WEEK

Discovery Channel’s Shark Week features endless feeding frenzies, giving sharks a bad name. So we fed a totally real shark almonds, and changed his life forever.

RESULTS

Sales climbed. Engagement spiked by triple digits. Almonds lost their boring rep.