& MORE

Deep cuts for the kyleparr.com connoisseurs. Potatoes, PlayStations, Robot Chickens, and more.

THE 9TH WONDER OF THE WORLD | POTATOES

When you have the chance to advertise the potato, you learn how amazing potatoes really are. We launched this in Food & Wine Magazine, and over the years the platform changed the perception of potatoes from a starchy waste of calories to “oh yeah, they actually amazing.”

ROBOT CHICKEN YOURSELF | PLAYSTATION / ADULT SWIM

PlayStation wanted to show their TV fandom. Adult Swim wanted to promote Robot Chicken’s return. So we invited fans into one of their favorite shows at game conventions.

RELUCTANTLY EXPORTED FROM IRELAND | KERRYGOLD

When Kerrygold asked us to make ads so they could export more to the United States, we thought they were crazy. Why would they let this stuff go?

SWEET OR SAVORY? | DAISY COTTAGE CHEESE

Daisy wanted to get people talking about cottage cheese. So we asked everyone on Facebook to pick a side to start the conversation, and gained hundreds of thousands of followers.

CRM | PLAYSTATION

I led a CRM team that produced thousands of pieces, doubled open rates, and innovated with interactive formats—selling countless games, consoles, and services in the process.